Subscribe Subscribe | Subscribe Comments RSS
Social Media Tools and Web Strategies for Non-Profits

Because I don’t work in a large non-profit, and at the end of the day the buck stops with me, I don’t feel like I discuss topics that help large non-profits enough. Network for Good (one of my favorites) ran a great post last week about how to respond to objections when pitching social media to the executive level. I know that this is a topic that comes up quite frequently, not only for non-profits, but also for small businesses. Check out this extremely informative and helpful post. Thanks Network for Good!

NTEN recently launched the “We Are Media” project. Tagged The Social Media Starter Kit for Nonprofits, We Are Media focuses on strategic uses of social media for nonprofits. The project is supported by a think tank of web 2.0 strategists and consultants and will prove to be a great tool for nonprofits wanting to move into the social media space.

If you are a professional that would like to be involved in the development of the project, you are invited to participate in a number of ways:

Check the We Are Media site often for great new resources that will help your nonprofit gain exposure, grow your community and be seen!

I’ve been doing a lot of thinking about what I can do for non-profits and what they really need. While I have a myriad of ideas, I’d rather open it up to my readers to better understand - what do you need? As the president of grassroots non-profit, I understand that the obvious answer is money and donors. But, depending on the size of the organization, I feel like there are many other areas where non-profits need support - web strategy and development, marketing, understanding social media, developing efficiencies, etc. I’d like to hear from you - what do you need? What will help your non-profit more effective and successful?

As we ramp up our social media campaign and prepare to launch our new website, I’ve discovered a number of non-profit communities in the space. Here’s what I’ve found:

Change.org - Change.org encourages non-profits to create a profile and a “change” or campaign for an active initiative. The site also allows for non-profits to take donations online. From what I can tell, the donations seem to be pretty low. And as far as I know, our organization hasn’t been approved yet. The site is undergoing an overhaul and will be re-released in the fall. It will be interesting to see the enhancements.

Changents.com - I’m very interested in how Changents can help us. This is a really cool initiative that enables thought leaders in the non-profit industry to engage in conversation and create “ripples”. Your ripple builds as you work with change agents, nominate change agents, invite others to join, etc. As you do more to help your cause and the causes of others, your ripple grows. I’ve set-up an account and am anxious to see what I can create with this service. Very interesting concept.

Idealist.org - Idealist is a huge community for non-profits to exchange ideas, share resources and stories, locate supporters, post/search for jobs, etc. It’s free and contains excellent resources.

Care2.com - Care2 is an enormous network of folks who want to live healthier and happier - site content predominantly reflects environmental change, human rights, health, etc. There is also a center for making donations and creating/signing petitions. Lots of good stuff here - check it out.

If you have any suggestions for other sites to review or want to share feedback on these services, please join in the conversation.

We are considering moving all of our fundraising management to a company called QGiv. I met these guys at NTC this year and liked their product. Basically, they help non-profits aggregate their fundraising efforts into one neat package. They are PCI compliant and are audited regularly by a third party provider. Currently we use Just Give, FirstGiving.com, Paypal, a credit card processing company…you see the problem. So, as we re-launch the GoodDogz.org website, we are going to give QGiv a try. If you have any experience with this service, please let me know what you think!

I received an email the other day prompting me to join Facebook.com as a Non-Profit Partner. Please let me know if anyone out there signs up for this as well. I’d like to get buy-in from others. So far, I’ve submitted my form but haven’t heard anything back.

Here’s the info:

Dear Cause Administrator,

Since you started a cause on Facebook, you might be interested in an exciting new Causes feature. If you work for the nonprofit for which you started your cause, you can now claim your official Nonprofit Profile on Facebook.

To do so, just submit a nonprofit partner application here:
http://www.causes.com/partners/partners/new

By claiming your profile you become a nonprofit partner, which allows you to control all of your interactions with Causes on Facebook from one central dashboard. Here you can edit your official Nonprofit Profile, select official and featured causes, keep track of all causes benefiting your nonprofit, see a list of all recent donors, and download donor contact information.

If you don’t work for a nonprofit but are in touch with someone who does, feel free to let them know about our new system. If you’ve already submitted a partner application then there’s no need to do so again - you’re all set.

Thanks,
The Causes Team