Being “Social” with Social Media
Posted on Oct 13, 2008 under General Social Media, Networking | No CommentIn a downed economy, I’m finding the contacts and friends that I’m meeting via social media more important than ever. The bad economy is tough on everyone - nonprofits can’t get the donations they need - people are losing their jobs - consumerism is down. However, I’ve found loads of support through my social media network. Here are a few reasons to grow and engage your network:
- Jobs - Many folks are worried about losing their jobs. In case this does happen, its reassuring to have a network of folks available to help with leads, provide references, etc. LinkedIn is a great place to start your professional network. And remember, networking is a two way street. Support your network as much as it supports you.
- Donations - Nonprofits are having a heck of a time bringing in donations. Inevitably, there are folks within your network that are interested in your nonprofit. Ask for support if you need it. You may be surprised at the results. Networks like Change.org or Changents.com can help.
- Support - When bad things happen, people tend to feel alone. Remember that you are not alone. Look to your network for people who are in the same boat or who can offer support. It doesn’t have to be all business. There are a lot of folks who use tools like Twitter, Facebook and MySpace for social support.
- Customers - Everyone could be a potential customer. Your network is a great place to let people know not only about what your business is doing but ways that you are combating slow consumerism. Share a few marketing techniques. Let potential customers know how you are helping others effected by the economy. Don’t become a spammer - engage your network in discussions about how you can work together to market services and products.
People are our most valuable resources during troubled times. Nurture your network so that when you really need a helping hand, you know where to look.



Beth consults with businesses and non-profits on social media tool selection and strategy and helps her clients find effective ways to leverage these new mediums to meet business goals.