Good Works Grapevine

I (or perhaps Cordelia Gothly) was asked today to complete a profile for Nonprofit Commons in Second Life and it forced me to sit down and write out some of the things that tend to sit in my melon until someone forces it out (thanks Megan!) What I wrote seemed helpful, so I’ve decided to share it with you! Enjoy my brain droppings of the day!

Brief summary of your organization

GoodDogz.org is a 501(c)3 non-profit organization dedicated to educating potential dog owners on dog selection and care and supporting the efforts of rescue groups. We believe that by assisting with good dog-owner matches, we’ll give each family the best opportunity for a life-long relationship with their new dog and help to keep dogs out of shelters.

How did you find out about the NPC and why did you get involved?

I found out through Susan Reynolds initially and since I was new to SL, I had a burning desire to know more! I love finding ways that nonprofits can effectively leverage emerging technology and SL is about a “new and shiny” as you can get! I’ve come to find that NPC is chocked full of great, creative people with a mind for social good. I’m excited to be involved!

Is your work here in Second Life as an individual or are you representing a foundation?
Until my organization becomes a little more technically savvy, I work here as an individual. My hope (and dream) is that I can generate a new volunteer base in-world so that GoodDogz.org can have an active presence.

Some say the professional networking opportunities in SL have been extraordinary. Have you found this to be true? If so, what advice would you give someone for effective professional networking in SL?

Yes! My advice is – don’t be afraid to approach people with your ideas. I’ve met several people that have never chatted with anyone in SL. I may just be lucky, but I’ve found almost everyone I’ve met in-world to be accessible, pleasant and extremely helpful. Find like-minded people and exchange ideas. You’ll make a friend as well as a potential business contact.

Why do you think virtual worlds such as Second Life are valuable for non-profits?

Networking is the obvious answer – but I also think that it gives nonprofits an opportunity to reach out to folks that wouldn’t normally have access to. Some might be next door and some may be halfway around the world. But if they are interested in your initiatives, they may want to get involved. And human resources (in SL or RL) are critical and hard to come by.

Do you think every non-profit should have a presence within SL or is it only appropriate for particular types of organizations?

I think that if a nonprofit can have an “effective” presence in SL, they should be part of the Non-Profit Commons. But, with all initiatives, SL takes resources – time, human, monetary. If you can’t tend to your SL presence actively, I think groups should hold off until they are ready with a strategy and a team.

More than likely you are fairly new to SL. Since there is a learning curve, what advice would you give to make being in SL easier?

Again, talk to people and make friends. Most people in SL are very nice and don’t mind helping new folks out. If you’re just not finding the right people, pull up the map – look for a populated area – and transport. And start chatting again. Eventually, you’ll find folks who are like-minded, fun and ready to befriend you in SL.

Upcoming projects/events

We would love to have a presence in SL. If there are any animal welfare folks out there who would be willing to lend their time and expertise to our organization, we’d love to have you. We are also in our busy season in RL, with a major pet adoption event in November, two fundraisers in October and another in December. So, if you live in the DC area, give me a shout!

Current/On-going Needs (RL or SL)

As always, we need volunteers – both in SL and RL. Ping me if you’d like to get involved!

Today I participated in a great discussion on NTEN.org with Sue Cline about non-profit communications and whether its better to look like you need the money or have a more professional image. This is a question that I get asked a lot and is often the topic of much discussion among our board. There are two viewpoints that I see.

1) If you look too professional, potential donors may not want to donate because you don’t look like you need the money or worse - they wonder where the money is going.

2) If you look too “mom & pop”, donors may not take your organization seriously or worse - they wonder where the money is going (or in this case - how is it being managed).

I went to a Best Friends conference several years ago where this topic was discussed as it pertained to animal welfare organizations. Best Friends has a full-color, VERY slick magazine, a professional website, multiple print fundraising drives - you get the picture. As an organization, they made the decision to spend the money to give their org a professional, clean image. Ironically, there was very little fallout and they are one of the most well-funded animal welfare organizations in the country.

GoodDogz.org has been a grassroots organization for five years, yet we’ve always been able to convey a professional image while not spending loads of money. Here are a few tips that may help your organization make the most of your resources:

• Recruit volunteers that have the skills you need. If you need a new website, find a web designer that is interested in your cause. If you need print materials, find a graphic designer that can help you create a template for your print collateral.
• Work with the business community. Seek out members of the local community that can donate or cut you a deal on printing, legal services, accounting, PR help, etc. If they like your message, its likely they will help. It never hurts to ask and I’ve been told NO many times. But that should never stop you from asking.
• Look for cheap online resources. We paid an arm and a leg for our first business cards by using a local business that didn’t want to help us out. By searching online, we’ve been able to find great deals on printing, promotional materials, etc. Also check out Craigslist for high ticket items like trade show booths, computers, etc.
• Find sponsors. If you need a new website or printed materials, look for a sponsor that will pay for the service in return for promotional considerations. I built GoodDogz.org on sponsorships. Not only do you get what you need, but you also make valuable relationships with business owners.
• Most important - execution is key. It doesn’t matter how nice your newsletter looks - if your organization doesn’t present itself in a professional manner, you will not be taken seriously. It seems so simple, but I see so many non-profits fall apart on execution. Return phone calls and emails promptly. Take the time to ensure that your message is clear and is part of everything you distribute. If you host events, be sure that volunteers, participants, sponsors and exhibitors are well taken care of. Go that extra mile. In the long run, people (and potential donors) remember how they were treated by your organization before they recall the color of your website.

I’m very excited to let you know that GoodDogz.org is BETA testing our new online NING community! We are in the process of a re-design and the social community will be a huge, new offering for dog lovers. Exciting stuff. Please leave a comment if you would like an invitation to test!

Homeless Dogs Need Your Help!
By making a $10 online donation by February 1, 2008, you can help GoodDogz.org receive up to $50,000 from the Case Foundation. All proceeds raised by this and all fundraising campaigns will help GoodDogz.org provide responsible dog ownership education to the public to help dogs stay in loving homes - and out of shelters. Go to Facebook.com and make your secure, online donation today! Donate now!