My friend and colleague, Mayra Ruiz-McPherson, had done a great job coordinating a new social media event in November called the “Social Media Primer - What it is and why you should care”. We’re targeting small businesses and nonprofits. I’m very excited to have been asked to present as I think that this will be a fun and worthwhile event. I’ll be on the panel alongside Jill Foster and Shashi Bellamkonda, discussing Twitter, social media, blogging and more! Both of these folks are worth the trip and they are extremely knowledgeable and fun people to boot!
The event will be held in Herndon, VA. So hop in the car and come on down. I’m driving in from Front Royal, so there are no excuses if you are in Northern VA. =)
The details are available on Mayra’s website and you can register online.
I look forward to seeing you there!
GoodDogz.org is heading into its “busy” event season, with four events between now and the end of the
year. As we move forward, we are looking at different ways we can promote these events online. We use both convention methods as well as our social media properties to push these events to our target market. As online marketing continues to PUSH to users (rather than trying to bring people to you), we find ourselves constantly changing our methods. Here is an example of what we are doing and some of the mediums that we are using.
One October 23, we are hosting our first Rock 4 Rescue benefit concert. It will be held at a local nightspot and will include 2 popular bands, food, drinks, door prizes, etc. Here’s our plan for promotion:
- Community Calendars - In our community, community calendars are key and always bring us a lot of traffic. They are easy to post to and reach a large audience.
- E-Newsletters - We will put out several e-newsletters to our subscribers encouraging them to attend.
- Blogging - We will blog about the event up to, during and after the show.
- Facebook - We are posting the event to our Facebook page as well as to our personal pages.
- Facebook Groups - We will also reach out to relative Facebook Groups in the hopes of generating more interest from our market.
- Twitter - Get ready, my little tweethearts, you’ll be hearing about our events shortly.
- Meet-ups - We are planning to push the event out to our local pet and singles meet-up groups.
- Member Websites - We will ask our member organizations to post the event on their websites and e-newsletters.
- LinkedIn - We will push this event out to our network on LinkedIn.
- NING - The event is already listed on our NING community and we will start sending out mass notifications to members of the network.
That is our starter list. Please let me know what avenues I might be missing as we are open to any and all forms of online exposure for our event!
Subscribe
Beth consults with businesses and non-profits on social media tool selection and strategy and helps her clients find effective ways to leverage these new mediums to meet business goals.
