Subscribe7 Steps to Beef Up Your Facebook Cause
Posted on Feb 18, 2008 under Fundraising, General Social Media, Marketing, Non-Profit Specific | 1 Comment1. Create a Facebook Group for your cause, where you can post announcements on your Discussion Board as well as a link to your cause.
2. Use Facebook’s “Share” feature on your cause page to share a link to your cause with others in your network. Include a message for them to join and donate.
3. Organize a phone tree. Call ten of your friends directly, ask them to donate to your cause, and then ask each of them to call five of their friends to donate.
4. Offer an incentive to your top recruiter, like tickets to a basketball game or the opportunity to keynote at your next group meeting.
5. Add your top supporters as administrators of your cause. They can help post announcements and media, and others can publicly see that they are leaders.
6. Make sure you utilize “Announcements” and “Media” posts daily and change the main photo within your cause to maximize your exposure (these posts are sent to cause members’ news feeds).
7. Start debates and discussions on your “Wall” to create personal connections and to empower individuals to express what this cause means to them.
Beth consults with businesses and non-profits on social media tool selection and strategy and helps her clients find effective ways to leverage these new mediums to meet business goals.