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Social Media Tools and Web Strategies for Non-Profits

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I have a lot of feeds from blogs - some admittedly are better than others. There are a few that are consistently boring and poorly written. And there are some that I am convinced can’t get any worse - and they never disappoint.

People write blogs for a lot of reasons - to report about personal events or situations, to support a brand, to distribute information, to provide an opinion - and I’m not saying that any of these reasons are wrong or better than the others. I’m just saying - if you’re going to put something out there for others to read, consider including some substance.

If you plan to blog about someone else’s post, add your own commentary, even if its just a few words.

Blogs reach a lot of folks, so I understand writing for a broad audience. But try to write to the folks who are reading your blog. If you are writing about Shakespearean literature, you can probably write at a level beyond that of a 6th grader.

Write with your personal flair. A blog should feel like the person who is writing it. Add your opinion on your topics when it makes sense. Let your readers get to know you.

I’m on a mission people - down with the sterile, fact filled blogs. Hazaa to blogs that tell me a little about the topic and even more about the blogger.

Beth Kanter ran a great post about pitching to bloggers as a nonprofit. Great way to get exposure for your organization - good stuff!!