My favorite nonprofit resource, TechSoup, has released yet another great how-to article on designing (or redesigning) a nonprofit website. I’ve been through this process both as a vendor and a client, so here are a few things that I’ve learned:
Choose one contact to handle team communications with the design firm or IT department. It’s fine to include the designer during brainstorming sessions, but it’s ultimately more streamlined if the final decisions are conveyed through one person.
Develop a strategy before any development begins. Think about who you are trying to reach – constituents, board members, donors, employees, etc. What are the goals for the redesign?How will you measure success (more members, more donations, etc.)?
Get every one’s buy-in before development begins. I’ve seen many projects develop serious scope creep because the design committee didn’t get feedback from another department. It’s a lot easier to change the requirements up front than to change the design or functiTonality once development has begun.
By taking the time to plan your project before acting, you will save a lot of time, money and aggravation.
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