by Gayley Knight
Business Her Way and Mother Geek Productions
Have you seen how many “the one and only original” web sites and Twitter/Facebook accounts are out there for any famous person?
Claim your brand in every social network site and virtual world you can. Claim both your personal and business brand. You may never use those sites, but no one else can claim to be the real you. And you can control the message.
All this control takes time, of course. Using microblogging tools, such as Twitter and better yet, Posterous (a more robust tool), can ease the time burden. Add posterous.com to your email groups and that solicitation email you just sent to potential donors and that email about the award your business just received, is added to your permanent web archive, for all the world to find when they are looking for your services or to donate.
The next step in time management is linking all those socnet (social networking) sites together. With microblogging technologies, your blog entry can be linked to or imported from your Facebook, LinkedIn, Twitter and a few other sites. Adjust your settings at those sites and your message is broadcast dozens more times in one click of your mouse.
Forget all those logins and passwords. Focus on one socnet site that is comfortable and intuitive for you to use. When creating accounts at other sites, add the minimal information required, and then put a short note letting people know where you spend your time. Give them a live link to there and they will come. As with all time management, make an appointment for yourself for your time to keep up your social responsibilities. Spend no more than 2 hours a week and this will work. The rewards will be great and the outreach enormous.
Delighting in opening the technology world for your company, Gayley Knight draws on her extensive network and personal business experience to simplify your online world. Showing you best social business practices and simple tech tools designed to increase your business visibility brings social media optimization into perspective, saving you time and money.
Founder of Mother Geek Productions (an umbrella company for a web production firm, a radio show and a social media company), Gayley’s electronic experience dates to 1972 when she was hired as a coordinating team member by a breakthrough San Francisco law firm, the first to bring computers into the workplace. She’s owned several businesses, expanding into new media fields in 1996. Early on, she recognized the value of the ADA accessibility and promoted development of web sites that were both accessible and usable. Another breakthrough organization, the Montgomery County (MD) Commission for Women, hired Gayley’s firm in 1997 to put accessible design into practice for a flexible workplace toolkit, a model for other such sites.
Gayley was co-producer and on-air personality, for 6 years, of a public access TV show (WEBurbs) and a radio show (Business Her Way) educating viewers and listeners to the thrills and pitfalls of using technology in business. She still regularly guests on terrestrial and online radio as well as some guest blogging. She hosts a radio show on WomensRadio.com since May 2009. Gayley actively participates on nonprofit boards involved in community, education, business, and technology, with an occasional nibble into the political scene in the Washington, DC area, where she is located. Gayley has degrees in English and Secondary Education from Mills College (California) and is certified in several technology applications. She is recognized for her community service by Women in Technology and the March of Dimes (Lifetime Achievement Award) and by the Maryland Chapter of the American Lung Association. Email: gayley@mothergeek.com
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