I’m a Tool and I Can Make You Money

by Beth J. Bates on March 4, 2009 · 0 comments

At GoodDogz.org, we are trying to find ways to create an ongoing stream of revenue without a lot of work. Now, I know what you are going to say. “Nothing will be successful without putting some level of effort behind it.” And I agree. But, as a grassroots group, we have limited resources to point at every initiative. So, we going out on a limb to see what works – what doesn’t – and what we plan to support. So, my hope is that you can learn from our mistakes (and successes).

What’s ironic is that a year ago, I was cutting back on streams for fundraising because they were too difficult to manage. Now, it’s time to open the floodgates.

Here are a few tools that we are looking at and will probably put into place. I have seen other orgs be pretty successful with some of these, so please let me know what you think about these tools if you have used them.

  • FirstGiving.com – We use FirstGiving for dog walk pledges and its been relatively successful.
  • Fundable.com – I’ve seen this used primarily by individuals looking for help with personal needs.
  • JustGive - A cheap way to collect donations online.
  • Change.org – Set-up a profile and collect donations online. They recently re-launched their website and it looks great.
  • Changents.com – Interesting take on fundraising and awareness. Create a “ripple” and get larger supporters to back your cause.
  • Facebook Causes – I’m still on the fence on using this as a truly effective tool, but I’ll have more on this after our test campaign.
  • SixDegrees – SixDegrees allows an individual to create a “badge” for a favorite cause and easily install it on a blog, a profile page, or a website.
  • PledgeBank - Enables folks to set-up a page to raise funds for a cause and then challenges their friends to support it.
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