I’ve been working on a social media plan for a client that includes a blog. This client has a very specific tone in all of his writing and its very effective with his audience. They are considering blogging and we are assessing whether this “voice” will continue to be the voice of the organization in the blog.
Finding your blogging voice seems to be easy for some and incredibly difficult for others. I write almost exactly like I talk. So, for the most part, blogging is easy for me. I actually do pause a lot when I talk (notice my abundant use of commas), I am verbose for no good reason and there is always a hint of sarcasm in almost everything that comes out of my mouth. OK – not the best traits, but what you hear is what you get.
Its important to be yourself when you blog. If you try to be cute when you are just not a cute person, it shows through. Being an intellect in your blog when you are really just want to talk about Britney Spears ultimately makes blogging more of a challenge. Be genuine – be yourself – and your voice will shine through.
Be personal and opinionated. I am a news junkie and want to know what’s happening in the world, but more importantly, I want to know what YOU think of the news. I want to have a conversation about issues and just reporting the news doesn’t support engagement.
Whether you are blogging for an organization or keeping a personal journal, finding your voice doesn’t have to be painful. It’s simply about being comfortable in your own skin and sharing your thoughts with your audience.
