This great snippet of info was passed along by an animal welfare colleague…kind of interesting…
An interesting piece of information from the 2008 Bank of America Study of High Net-Worth Philanthropy, researched by The Center on Philanthropy at Indiana University. This study “reflects the opinions of nearly 700 respondents throughout the United States with household income greater than $200,000 and/or net-worth of at least $1,000,000.”
In 2007, 38.0% of donors stopped supporting a charitable organization, with more than one-quarter of those surveyed (26%) discontinuing support for at least two organizations. The top three reasons why donors stopped giving to a particular charity include “no longer feeling connected to the organization” (57.7%), “deciding to support other causes” (51.3%) and “feeling they were being solicited too often” (42.3%).
Have your donors stopped giving? Why?
