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Social Media Tools and Web Strategies for Non-Profits

I’m in the process of learning how to shoot, edit and publish video. Somehow, through 13 years of web development and marketing, I managed to avoid video altogether. It’s a long overdue endeavor and I have to admit that I am enjoying it.

Video helps put a personal spin - a face - on your company, organization or message. For me, video means that I can bring my thoughts, in my own voice (and face), to my blog… and ultimately… to you. My hope is that although we may not live in the same neighborhood, we can work together and share ideas like we’re next door neighbors. I’m a nice person - let’s get to know each other. =)

So, that brings me to Viddler - my new favorite tool. I shot some video, saved it and thought…uh…what do I do now? One my my friends had suggested that I try Viddler. Viddler allows you to shoot video through its website using your webcam, encode it and post it directly to your blog. You can also upload video for encoding. And, like, YouTube, you can share your videos with the world.

I’ve found Viddler very easy to use and so far it does exactly what I need. For the record, I bought a Logitech QuickCam Pro 9000. It was about $59 after a $20 rebate.

So, prepare yourself for more video of me than you could ever have hoped for (or wanted). And, please share your ideas for using video to promote your message. I’d love to hear from you.

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