SubscribeTag Lines Deconstructed
Posted on Sep 16, 2008 under Branding |I just got out of a 3 1/2 hour session brainstorming tag lines for Balance Technology Group. My brain hurts, but a lot of great ideas were generated from the group. When we created the tag line for GoodDogz.org - it was totally organic and we came up with it in about 20 minutes - Choose wisely. Choose for life. It just clicked and totally spoke to our mission. But, normally creating a tag lines isn’t always that easy and there are a lot of different perceptions of individual words, much less tag lines themselves. Should a tag line express what you do or should it invoke emotion? Should it do both? What words should be avoided (the consensus in this particular session were words like innovation, evolution and inspired)? How long is too long? How similar can a tag line be to another company’s line without getting sued? =) There is a lot to think about.
What tag lines speak to you? My favorite has always been from a port-o-potty company in Florida which was “#1 in the #2 business.” Humorous. Relevant. Priceless.
Here is a great resource for nonprofit tag lines as compiled by GettingAttention.org. It’s a great place to start if you need to get the juices flowing.
A million thanks to Scott from FromTheRooftops and the team of Lee and Aaron from Pivotal Brands/Hinge for guiding us through such a great session.
Beth consults with businesses and non-profits on social media tool selection and strategy and helps her clients find effective ways to leverage these new mediums to meet business goals.
by fromtherooftops, on September 16 2008 @ 8:57 pm
That’s a brilliant tagline! I’ve also always loved Avis’ “We try harder.” Saw a recent article asking why more firms don’t use the tagline “Thank you.” A very powerful sentiment that would no doubt stand out even though it communicates little about what you’d actually do.