Disclaimer: Please file this under “too much information”.
I use Peapod to do my shopping and about a week ago, I noticed that Secret “Flawless” deodorant was on sale. I can’t put into words how much I despise the commercial for this stuff (you know – the one with the young woman sniffing her armpit?), but I thought – hey, it’s on sale and I need deodorant. (Quick side note – I looked everywhere for a link to the video of this commercial and finding the holy grail would have been easier. However, I did find that most of the world also hates this commercial.)
So, I bought it and, like the commercial, its one of the worst things ever. I threw it in the trash.
I like Secret, but was looking at Dove, and I must have been really tired because I went to Amazon.com to read reviews on deodorant. I was amazed at how informative (and how many) reviews there were about these two brands of deodorant. Ultimately, I ended up trying Dove based solely on the positive reviews of others. I even felt compelled to write my own review of how horrible the Flawless product was.
After I finished my shopping, I realized that social media truly is power. Even for something as menial as deodorant. Had it not been for the gazillions of folks who love the product, I would have been swayed to purchase something else. That’s influential in a big way. Social media in action. I love it!
