Good Works Grapevine

I am in the process of writing a social marketing plan for GoodDogz.org. We launched our new website about 2 weeks ago and, without any type of promotion, started immediately receiving blog comments, new NING community members, new LinkedIn group members, etc. It was truly amazing to see how quickly the new social aspects of the site snowballed. Adding these tools to a non-profit site was easy, cheap and effective. Here’s what we added:

• 2 Wordpress blogs – one for volunteers and one general blog
• NING Online Commuity
• LinkedIn Group
• Yahoo Group ListServ (which we had on the old site, just not particularly obvious)

That’s it. By adding those 4 tools, we were able to quickly gain more interaction with our audience, more interest and ultimately better resources for our users.

The next step is to create a strategy for promoting and using these tools. Although we were lucky enough to have “built it and they came”, a strategic plan is important to not only establish engagement but maintain an audience of loyal users who will come back often and participate in the conversation. More to come on that and I would love to hear the ideas of others on getting the word out.