I must admit that I joined Second Life to try to figure it out. What’s the appeal? How can businesses use this? What’s the value? After a month, I have to admit - I’m no closer to answers but…Second Life (SL) is just plain fun.
My avatar (Cordelia Gothly) is young and beautiful and wears cool clothes. I get to shop for things I would never wear in real life (RL). I go to dance clubs, listen to cool tunes and dance longer than I ever could. And to date, I’ve spent about $40 on clothes, tattoos, shoes, jewelry, cool hair, gloves, clubbing, you name it. Imagine getting all of that for $40 in real life! While my husband raids on Mondays and Wednesdays on World of Warcraft, I sit in my chair listening to tunes, dancing and hanging out in Second Life.
I have to also note that the people that I’ve met are incredibly nice, helpful and respectful. I’ve been mostly having fun at The Blue Tattoo and have found several places that I like to shop including Pretty N Punk, Goth1c0 and Divine Divas.
My next steps are to delve into the Non-Profit Commons so I can start to explore the non-profit angle and take some DJ classes so that I can spin my own tunes in SL.
It’s fun, cheap and opens up a new, limitless world of friends, possibilities and fun (did I mention fun?)



Beth consults with businesses and non-profits on social media tool selection and strategy and helps her clients find effective ways to leverage these new mediums to meet business goals.
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