Good Works Grapevine

I had a client ask me, “How often should I blog?” I immediately rose high to my blogger pedestal and answered, “You really should be blogging daily, certainly no less than weekly. You have to remember, it’s all about engagement.” To which he said, “We’re a group of attorneys with full case loads. How in the world can I commit to blogging daily?” At the end I acquiesced and told him that if they could blog weekly, they would be in a better position than they are now - which is blogging less than monthly - and that we could track to see how that was helping their SEO, conversion, etc.

Yesterday, I thought about this conversation again, and looked at my own blog. How pathetic that I feel so comfortable wagging my finger at the client for not blogging daily while I can barely push out a post a week. My stats have gone down (I think as StatPress seems to have stopped working), my feeds have dropped off - I am a pathetic little soul.

The truth is - you (and I) should blog as often as possible. Yes, it’s good to have a blog plan and work flow, but hey - sometimes you just have something to say. Instead of waiting for that prophetic thought to come to mind - blog about the little things as well as the major stories in your life, business or organization.

I made the life decision to abandon the cushiness of predictable, full-time, salaried employment to venture out into the world of freelance consulting again. My hope is that I can blog, write, consult and help organizations better utilize web and emerging technology. But, all in all, I look forward to getting back out there, on my own terms, and finding the opportunities to do what I love the best - marrying people who need technology with the most effective solutions.

As I step down from my pedestal, I vow that if you give me the rest of the weekend off, I will practice what I preach and blog, blog, blog!