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Social Media Tools and Web Strategies for Non-Profits

So you’ve set-up your social network - Facebook, MySpace, LinkedIn, Fickr, Twitter - now what? One of the critical paths to success within a social network is participation. Social networking does not to adhere to the “if you build it, they will come” mentality. You must engage your audience and participate in the conversation. Blog regularly. Comment on the blogs of others. Comment on Facebook “walls”. Comment on the photos of others. Reach out to your constituency and understand their needs. Then, do what you can to support them through regular discussion. Share your ideas. Spend a little time everyday feeding and tending to your network. Social = human interaction. People want to be seen, heard and be part of something bigger than them. By talking with your audience, your social network is sure to thrive and grow.

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